Your Data Rights

Entity: HomeFeed AI Limited

Address: Stylus House, London Road, Bracknell, Berkshire RG12 2UT

Contact: Privacy and data protection: privacy@home-feed.co.uk | Website: https://home-feed.co.uk

1. What Is This Document?

If you have responded to a property advertisement or filled in a lead form — either on Facebook, Instagram, or a HomeFeed-hosted landing page — your contact details may have been stored in a HomeFeed account belonging to the estate agent or property business that ran the campaign.

This document explains your rights over that data, and exactly how to exercise them.

Who is responsible for your data. The estate agent or property business whose campaign you responded to is a data controller for your details: they decide what to do with them and they are who will contact you. That is what the notice on the form told you at the point you submitted it. HomeFeed hosts the page, runs the campaign and holds the data in that agent's account. Section 5 of our Privacy Policy sets out HomeFeed's own role alongside the agent's for details submitted through a HomeFeed-hosted landing page, and section 6 does the same for details that came from a Facebook or Instagram lead form.

You can raise any request in this document with HomeFeed directly, whichever route your details arrived by, so you do not have to work out who is responsible for what first. We will action a deletion request ourselves. For the other rights, where we hold your details on an agent's behalf we will pass your request to that agent and support them in answering it, and we will tell you that we have done so.

2. Your Rights at a Glance

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access — request a copy of the data we hold about you
• Correction — request that inaccurate data is corrected
• Deletion — request that your data is permanently deleted
• Portability — receive your data in a portable format
• Objection — object to how your data is being used

3. How to Request Deletion of Your Data

You can request deletion of your data at any time. There is no cost, and no requirement to give a reason.

3.1 Option 1 — Email HomeFeed directly

Send an email to: privacy@home-feed.co.uk

Please include the following in your email:

• Your full name
• The email address you used when submitting the lead form
• Your phone number (if you provided one)
• If known, the name of the estate agent or property business whose advert you responded to

We will confirm receipt of your request and complete the deletion within 30 days.

3.2 Option 2 — Contact the estate agent directly

The estate agent or property business whose campaign generated your lead also has the ability to delete your record. You can contact them directly and ask them to remove your details from their HomeFeed account.

4. What Happens When You Request Deletion

Once we receive and verify your request:

1. Your lead record will be permanently deleted from the estate agent's HomeFeed account
2. Your data will be removed from HomeFeed's systems
3. Where your data came from a Facebook or Instagram lead form, deletion will be actioned in accordance with Meta's Platform Terms — specifically the data deletion obligations under Section 3.d of those Terms, which require HomeFeed as a Tech Provider to delete Meta Platform Data when it is no longer needed for its original purpose or when a User requests deletion
4. We will send you written confirmation that your data has been deleted

Please note: we may be required by law to retain certain records (for example, transaction or payment records) for a defined period, but this will never include your lead contact details.

5. Data Export

If you are a Business User (an estate agent or property business with a HomeFeed account), you can export a complete copy of your account at any time while your account is active, directly from within the HomeFeed platform.

The export covers:

• your account record and its branding and contact details
• your branches
• your properties
• your listings
• your social posts to Facebook and Instagram, and the Meta post identifiers for them
• your campaigns
• your leads, including the original enquiry form for each one

Two things are included only in part, and the file says so on its face. Staff accounts and outstanding invitations appear as non-identifying references, so that the people referred to elsewhere in the file resolve to a stable identifier without the export handing over your colleagues' personal details. Photographs and videos are referenced by their filename rather than embedded, so download any you need from the platform separately. Invoices and payment history are held by Stripe Payments UK, Ltd and remain available from the billing portal.

Export is not available once you have requested account closure, so take any copy you need before you close the account.

6. What Happens to Data When a HomeFeed Account Is Cancelled

When a Business User (the estate agent or property business) cancels or deletes their HomeFeed account:

• The account is locked straight away, and no further data is collected through it
• Everything in that account — the account record, its branches, properties, listings, social posts, campaigns and leads — is permanently and irrecoverably deleted 30 days after closure is requested. The 30 days exist so that an account closed by mistake can be recovered; once they have passed, nothing can be
• HomeFeed does not retain any lead data after that point
• This includes all lead data that originated from Facebook or Instagram lead forms — in line with HomeFeed's obligations as a Tech Provider under Meta's Platform Terms, which require deletion of Meta Platform Data when it is no longer needed for its original purpose or when the relevant client account closes
• A complete export of the account is available at any time before the account is closed, but not once closure has been requested

If you are a lead (End User) and the estate agent whose campaign captured your data has since closed their HomeFeed account, your data is deleted permanently 30 days after they closed it — so if more than 30 days have passed, it is already gone.

You do not have to wait for that to happen. If you want your data deleted sooner, or you would simply like to know where things stand, email privacy@home-feed.co.uk and we will action your request and confirm in writing within 30 days. Your right to erasure does not depend on what the estate agent does with their account.

7. If You Are Not Satisfied

If you are unhappy with how HomeFeed has handled your data or your deletion request, you have the right to complain to the UK's data protection regulator.

We would always encourage you to contact us first at privacy@home-feed.co.uk so we have the opportunity to resolve your concern directly.

8. Contact Us

HomeFeed AI Limited is registered in England and Wales. We are committed to protecting your personal data in accordance with UK GDPR and the Data Protection Act 2018.

Regulator — Information Commissioner's Office (ICO)

Website	ico.org.uk
Phone	0303 123 1113
Address	Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

HomeFeed

Email (privacy)	privacy@home-feed.co.uk
Data protection contact	privacy@home-feed.co.uk
Website	https://home-feed.co.uk
Address	Stylus House, London Road, Bracknell, Berkshire RG12 2UT